Freight Forwarder Scorecard for SMB Importers | AEB

This guide provides e-commerce sellers and SMB importers with a practical scorecard for evaluating China-to-USA freight forwarders. It explains how to identify hidden destination charges, compare DDP and CIF terms, verify cargo insurance, and calculate true landed costs. It also emphasizes the importance of live shipment tracking, proactive account management, customs expertise, and Amazon FBA compliance. A five-step checklist helps importers review quote inclusions, confirm arrival fees, validate insurance coverage, demand tracking visibility, and test a forwarder’s responsiveness before booking freight.